We promote you online.

We create and cultivate your sphere of influence on the internet,
captivating your audience with the digital image that we've built of you.



"It's Like Word of Mouth on Steroids!"

SOCIAL MEDIA MARKETING

"You Can Never Go Wrong by Investing in Communities
and the Human Beings within them."

SOCIAL MEDIA

"It Attacks Traditional Ways of Doing things, and This is
Very Uncomfortable for Traditional Businesses to Deal with."

ONLINE ADVERTISING

"It's like a Volunteer Marketing Army!"

SOCIAL MEDIA

"It doesn't Just Tell the World you’re a Rock Star,
It Shows the World you are One!"

SOCIAL MEDIA MARKETING

We provide a winning strategy.

The value of online advertising spans far and wide. Businesses online and local, large and small, have realized the benefit to their bottom line. Athletes, Doctors, Celebrities, Lawyers, Trainers, and many others have also flocked to social media for branding power and growth. Social Media, Press Releases, Videos, + Blogs are just a few of the services we use to elevate you.

Wit: The CSI Blog

Social Media Marketing: It's Like Word of Mouth on Steroids

"...the single most powerful way to build your brand and engage your target audience is through social media marketing..."

The value of social media marketing spans far and wide. Businesses online and local, large and small, have realized the benefit to their bottom line. Doctors, Accountants, Lawyers, Trainers, and many other businesses and professions have also flocked to social media for branding power and growth. The single most powerful way to build your brand, and engage your target audience is through social media marketing. Companies and individuals want their name to be at top of mind when people think about them. Whether the reasons are for public relations or the bottom line, a good social media campaign is a lightning rod for success.

In the past, having a flashy website and being on the first page of Google were the most important considerations in a marketing campaign. Today a site's ability to engage visitors has taken precedence over appearance. Blog based sites that are tied into social accounts have become very popular for many individuals and businesses.

"...In the past, having a flashy website and being on the first page of Google were the most important considerations..."

The old method of marketing and gaining customers online was to build a flashy website, drive visitors to it, and make your pitch. It was like having a grandstanding salesman preach to a silent audience. There was little or no engagement. It worked if you had a hot product and good search rankings, but the explosion of social media has offered more ways to accomplish the same goal.

Today's approach is more personal even for the biggest brands and companies. It involves inviting people to the website, and inviting them to follow all of the corresponding social networks through which a more personal, and romanticized pitch is made. During this process a captive audience is created that you can interact with indefinitely. These are people that have specifically expressed interest in you, or your product or service and will recommend it to friends and family. 


Experts have often referred to Facebook as "the new internet". While that's debatable, it's ability to reach and influence people when combined with other social media accounts is unmatched. Word of mouth referrals are a statistically superior way of gaining new customers. Social Media Marketing is like word of mouth on steroids. You create meaningful content on your website and disperse it through numerous different mediums ranging from forums, to video sites, professional sites, social sites, and more. During this socialization process, people interested in what you have to offer are invited to join your group of followers. You are then able to reach out to this group with future updates, promotions, and more. Keep the content relevant and interesting, and you'll keep your following. As you build your audience, followers will tell their friends and family about you just as they would in the real world. The difference is that when they post an update on their social network it will not only reach the intended person, but will likely reach that person's friends, family, business associates, friends of friends, friends of family, and their business contacts. This results in an exponential increase in the amount of people that are reached and informed about your brand, product, or service.

While all of this is happening you are simultaneously improving your ranking in web searches. Google and other search engines have started indexing the social networks, and that trend is expected to continue. At the end of the day, traditional marketing pales in comparison to what the digital world has to offer. Would you rather run a TV, Radio, or Print advertisement that costs hundreds if not thousands of dollars and is gone after it runs? Or would you like an advertising opportunity that grows daily and pays dividends long after the initial message is delivered? Companies, Brands, Celebrities, Doctors, Lawyers, Accountants, Politicians, and many others have leveraged the power of Social Media Marketing.  

Contact us if you'd like us to handle yours. We work on a monthly retainer and we keep our portfolio small. This allows us to work closely with clients on a very personalized basis.

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Hashtags: Using them Properly

One of the surest ways to expose yourself as a social newbie is to use hashtags incorrectly. Take a moment and visualize this. When you use hashtags in a boldly incorrect way, you appear in the online world like the drunk guy dancing at the wedding; yearning for attention "look at me!, look at me!". You think you're cool, but you really look silly. Just like social graces in the real world, there is an unspoken manner of engagement in cyber world. Those cool little tic-tac-toe sharpies for example are governed by a bit of online etiquette. Ever been to a formal dinner and witnessed someone proudly tuck their napkin into the neckline of their shirt like a neanderthal? Slurp their drink? Begin eating their salad with their desert fork? Or what about the ones who try and convince you that belching out loud is the sign of a good meal or some other fortune. 

Many businesses, and important causes use hashtags effectively, and as intended. But Jay-Z, Adam Levine, Scarlett Johansen, and a long list of celebrities use hashtags too. They're famous -- they can pretty much do whatever they want and appear cool. 

Somewhere along the line people have jumped on the "cool" bandwagon hashtagging #rainintheforecasttoday #differentfartsmells and full on sentences like #iloveitwhenthestorehasmyshoesize. They have gone hashtag crazy, shoving them down our throats with every chance they get. This SNL short emulates these digitally uncultured marauders perfectly. 

If you are not using hashtags publicly, then why are you using them at all? The whole point of hashtags is to group similar information to an idea or cause so that a tremendously large group of people can easily find that information. Unless you are a celebrity, author, or person of interest making public posts, it's kind of pointless to using them save for that occasional post where you do it to add a bit of context. Most of the world protects their privacy when using facebook, instagram, and other social platforms. They have a set group of people in their social circle that they trust; not much different than their real life circle of friends. It rarely benefits you to mix your work and private life; at least not without some sort of privacy filtering. If you are not thinking about your social platforms this way  you are breaking etiquette, but that's a subject for another completely different post. 
So what is the right way to use hashtags? 
First off, do you know what the hashtag you want to use actually means? Don’t make any assumptions here; make certain you’re absolutely clear on what the hashtag is, that you've done some research to see if it's original or what comes up when you use it, what it means to its intended audience, and any subtextual clues that you may be missing. Looks can be deceiving, so if you’re even slightly in doubt, don’t hesitate to do some research before you make a commitment. There’s no better example of how this can blow up in your face than DiGiorno’s tweet, which used the hashtag #WhyIStayed to promote its pizza. On the surface, the hashtag looks innocent enough, but again, you can’t make that assumption. The hashtag was actually being used by survivors of domestic abuse to raise awareness and support for other victims—making DiGiorno’s marketing stunt appear insensitive and offensive, not to mention foolish.
Is the tag (or tags) you are using relevant to your post? It should be, and it should be obvious. Is your hashtag clear, or does it require people to figure out some sort of cryptic message? One word hashtags are nearly always guilty of being cryptic. Why not just state your message with a clear hashtag or add additional ones to convey a clear message, instead of keeping the world guessing?
You should consider how your personal (or business) identitity uses hashtags. For example, let’s say you’ve found two or three hashtags that genuinely fit your intended message, and you commit them to a single post. This is fantastic. But what happens if you use those same hashtags again in your next post? And the next one? And the one after that? Reusing the same hashtag strategies over and over can also turn your audience off, so be sure to switch things up and keep it fresh.
The Most Important Question: Are You Using Hashtags for Hashtags’ Sake?
There’s one big question you need to answer. Are you using hashtags just for the sake of using hashtags? This is probably the biggest characteristic of a social newbie. That is; are you without clear direction or strategy, and only capitalizing on the idea of hashtags because you think it will support your personal (or business) identity? If so, you need to take a step back. Hashtags can be valuable, but only if you use them appropriately and strategically.

read the CSI blog for more social media & marketing tips

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Effective Online Marketing for Nonprofits


Most nonprofits realize the value of good online marketing and social media integration. The benefits are stupendous to an organization's branding, mission, culture, and fundraising. Where many fall short is in the delivery. Many organizations skimp on budget allocated toward marketing and have volunteers with little or no experience running the online and social media marketing. The result is amateurish social media accounts that don't reflect the integrity of the organization, and the brunt of the marketing is done by simple posts to the accounts. Ineffective logos, typos, and grammatical errors run rampant. A true online marketing plan handled by a professional starts with clean professionally designed social accounts, properly curated and meaningful content free of errors, and a percentage of social posts, website updates, and email blasts, all of which are tied into in-person grassroots events. The "results of this "cross-pollination" between online marketing and grassroots marketing is exponential. 

Another area that nonprofits struggle with in their marketing endeavors is "bureaucratic creep". 
Bureaucratic creep: the slow growth of bureaucracy, referring to how processes and systems tend to generate more and more rules and paperwork until that process itself takes up all of the time and no time is left to actually accomplish the goal. It comes from the verb 'to creep' meaning to move very slowly and quietly and secretly.
This over-planning, over-analyzing behavior causes organizations to spend excessive lengths of time deliberating on the details and conceptualization of their websites and social media plans to their own detriment. Most nonprofits are not rolling out "Steve Jobs like" technologies and software, therefore there is no need to go overboard with conceptualizing your online marketing. Get your ideas together, and let a professional handle the planning and execution. Lean on your internal team to contribute content and do what they do best in their natural positions, not to waste 3 months deliberating on the website setup. 

Some common mistakes nonprofits make in their marketing:
  • They do not have social media accounts, they don't list them on their website or leverage them properly.
  • On the opposite extreme they rely only on social media posts to drive their marketing, and do not use press releases, email marketing, or any of the other powerful marketing tools available today.
  • They don't have a solid online brand identity: Brands are Psychology, Art, and Science brought together. Brands convey a uniform quality, credibility and experience. Brands are valuable. A brand is a nonprofit's face to the world, and we maximize it by harnessing the power of social media and technology. It is the organization's name, how it is visually expressed, and how it is extended through communications. A brand is also how the company is perceived by its customers including the associations and inherent value they place on it. It is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with it.
  • They do not leverage the power of web video.
  • Their site, and social accounts are not designed well. They are amateurish.
  • They are not employing "viral" marketing strategies in their affairs.





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Gorilla Marketing for Youth Sports Leagues





Contact Us to Get Started
Football, Soccer, Baseball, Lacrosse, Basketball, Little League -- in the old days teams were sponsored by places like Johnny's Pizza, and everyone practiced and gathered informally for a weekly game. Kid's wore donated t-shirts for uniforms, equipment was cheap, and field time was free. Flyers were distributed in schools and parents spread the word about registration by word of mouth. It's a different era now. It's very costly to run any of these sports leagues, and because society is so busy it's often difficult to get the word out through traditional methods.

All sports leagues have one thing in common: with rare exception, they have not met their full potential due to poor or lack of marketing. They put up banners in town and resort to word of mouth for registration which isn't sufficient to reach everyone. If you're in the circle you're in the know, but if you're outside of the circle or just moved into the area you may have no idea for example that your town even has a youth football or wrestling team. Many organizations are run by volunteers who aren't marketing experts, and as a result they have rudimentary websites full of typos and grammatical errors, absent social marketing engagement or social accounts that are set up incorrectly, no email program, and they are far from professional. Others have fancy websites with all sorts of snazzy graphics flying in and out on the home page, but they are nothing more than pretty representations of the organization and do nothing to drive marketing or engage their community. A few others market to limited email lists, but fall well short of a professionally run, full-blown email marketing campaign. Believe it or not there are still leagues out there that don't even have a professional web site, use Gmail or AOL for their announcements, and ascribe to using free 3rd party services like WIX, League Athletics, or Stackvarsity.com to host their website. These type of websites serve little purpose other than having a stamp on the internet. 

Sample Case Studies:
Why should you hire Center Street Interactive to handle your marketing? 
  • We work with a broad range of clients in multiple industries like education and retail, while retaining the ability to laser target the needs of a specific industry. 
  • To leverage unparalleled methods of communication via newsletters, emails, websites, social media, to build a strong and loyal culture, and create a deeper sense of community within your organization. Nothing does a better job of building your brand & culture than communicating all of your events online whether it is registration, pep rallies, clam bakes, recruiting fairs, pancake breakfasts, award dinners, parent socials, alumni stories....the list goes on. A good marketing partner like CSI is essential to blowing up your sphere of influence and creating excitement about your program.
  • Your brand, identity, pride, and attractiveness to the community will be at an unprecedented high. People will be excited when they think about your organization. You will quickly realize the benefits of our program when compliments start rolling in from families within your organization, as well as strangers who come into contact with our marketing efforts on your behalf.
  • We are a privately owned company run by passionate Coaches like you, it's not a big corporation whose only concern is the bottom line. We are a marketing and consulting company before a technology company. Personal relationships are valued above all. Many online advertising companies prey upon consumers who are not tech-savvy, and they charge outrageous fees that are unjustified. You are safe with CSI, we are your friend and partner. You can count on reasonable costs, superior performance, and intimate service built upon relationships.
  • To increase registration.
  • To reach more children in the neighborhood, and give them a healthy outlet to burn off stress.
  • To gain the highly coveted 1st page google ranking in the area for your sport.
  • To increase revenue in order to provide better equipment, safety programs, and services.
  • To increase profits (for those organizations that are for-profit).
  • CSI is a proud advocate and supporter of numerous local charities and non-profits. Our values are in the right place.
Here's what we'll do specifically for Sports Organizations, how much it will cost, and answers to concerns you may have:

If you are starting from scratch or want to create a new website:
  • We will secure a domain name for your organization
  • Set up your email addresses.
  • We will consult with you to gain a full understanding of your brand and make sure the message and values is promoted and carried over consistently through all channels.
  • Set up a content-based website and train you and/or your volunteers on how to make updates to it, write news, stories, upload photos, videos, and more. 
  • Issue a press release to online and traditional media outlets across the region announcing your the launch of your new website and social channels.
  • Set up all of your social accounts with professionally written copy and graphics including but not limited to Facebook, Twitter, Instagram, Pinterest.
  • Set up an email marketing platform which is branded to your sport and organization, configure the software, and send your emails as you desire.
  • We will work with you on the content for regular updates for your site, email, and social network which will enhance your SEO ranking on google as well as build up your audience, subscribers, and followers.
  • Cost: $2,500-$6,500 (domain securement, website buildout, full social buildout, forms integration) and + $175-$1,200/month for the monthly retainer. The monthly retainer covers man hours necessary to assist you with content, send your social and email blasts, and be on call for any assistance you may need. Payment plans are available, and we can work with any budget. 
  • You own the media assets and will have built a powerful marketing machine, elevated your exciting brand in the community, and attracted a captive audience that you can send announcements and news to over-and-over. It's a win-win, that will reap benefits for years to come. 
If you have a website already and want to keep it but hire us to handle your marketing:
  • We will consult with you to gain a full understanding of your brand and make sure the message and values is promoted and carried over consistently through all channels.
  • We will perform an SEO and popularity audit to see you current level of exposure. 
  • Work with you to create a content plan and marketing calendar for your staff to implement.
  • Audit all social media accounts and update graphics and copy as needed. Create any accounts that are missing with professionally written copy and graphics.
  • Issue a press release to online and traditional media outlets across the region announcing your the re-launch of your new website and social channels.
  • We will work with you on the content for regular updates for your site, email, and social network which will enhance your SEO ranking on google as well as build up your audience, subscribers, and followers.
  • Cost: $0-$2,500 (audit existing website & social footprint and make necessary upgrades) + $175-$1,200/month for the monthly retainer. The monthly retainer covers hours necessary to assist you with content, send your social and email blasts, and be on call for any assistance you may need. Payment plans are available, and we can work with any budget. 
  • You own all of the media assets and will be building a powerful marketing machine, elevating your brand in the community, and attracting a captive audience that you can send announcements and news to over-and-over. It's an investment. A win-win, that will reap benefits for years to come. 
Email Marketing for Large Sports Leagues & Organizations
We have hundreds of thousands of targeted opted-in email addresses in our database. It pays to work with an email provider that is CAN-SPAM compliant. We know the international and regional laws and regulations governing email marketing. We will work with you to ensure your email campaign achieves peak performance without compromising your brand’s reputation or integrity. Our internal email services allows advertisers to target consumers on any desktop or mobile device. When you combine email marketing with Social Marketing, the result is Extreme. It's the perfect storm for any company or individual looking to get the most out of their sphere of influence. By leveraging your email list and contacts we are able to gain incremental value in your brand, reputation, and/or revenue. We have industry-leading delivery rates, open rates and click-through rates, and ensure quality by adhering to data collection laws and list hygiene best practices. Email marketing also provides a great opportunity to create supplemental revenue streams with relevant up-sell, cross-sell and re-marketing offers. The cost for a single email drop can range from $800 to several thousand. Longer campaigns are discounted according to volume.

Concerns answered:
  • It's too expensive. This is often an objection by people not familiar with the costs of professional online advertising and technology. Our rates are competitive, and our performance and service are second to none. Are you considering "cost" or "value"? Think about the effects that the additional registrations and exposure will have on your organization. How many teams and players are on your roster? Spread out the cost per-head and it seems more feasible. It's 2016; whether you are profit or non-profit, having an effective website, and social media marketing plan are essential to any sports organization. The opportunities for growth are huge, and even if your goal is not growth, you can't put a price tag on the excitement you'll create in the community when you begin to promote your events, recognize alumni, and do everything at a higher levelWe have flexible payment plans and can work with any budget. 
  • I don't know how to manage it. That's not a problem. We'll either manage for you, or we will set you up with a website and social accounts that are easy to monitor and make regular posts to from your PC or phone. Your monthly maintenance fee covers an automated posts campaign and on call support.
  • I don't need it we're fine. This is acceptable if you want to stay in the dark ages or remain status quo. It is definitely not the mindset of someone associated with athletics or any successful organization. Our products and service outperform our competitors, and we make it affordable. Some of our case studies started out with no internet presence and what we've done for them speaks for itself. Just ask them!
Extras (what else we can do):
  • Business Consulting for Youth Sports Leagues:  Having organizational trouble? Is enrollment down? Do you have stale processes in place? Let us help you sort it out and give your organization a shot of adrenaline. Contact us and we can discuss the cost and details.
  • Create online registration forms and payment integration for in-house clinics and camps you may offer.  
  • Produce short professionally edited videos for your organization for any topic or event you choose.
  • Create and send surveys on your behalf.
  • Manage or assist with event planning and hosting.
  • Create and manage your paid search campaigns on Google and Facebook.
  • We offer a wide range of services. Click here to see them all.
  • Coordinate events, camps, and clinics for a variety of sports. 

We have flexible payment plans, and can work with any budget.

Contact Us to Get Started





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The Best Times to Post On Social Media





Facebook, Instagram, Google+, Pinterest, LinkedIn; they all have unique qualities and associated posting times for best click rates. Remember click rate & engagement plummets without meaningful content.





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Contact Us

We work off a monthly retainer on a very personalized basis.